100 Ways to Win

NEVER BE AT A LOSS FOR WORDS AGAIN

This program is packed with 100 solutions to overcome every objection, handle every excuse, cut through the toughest client stall tactics, and win more business.


100 Ways

Always have the winning words ready. This program has the solutions and rebuttals to deal with every objection, stall, excuse and tactic you're likely to hear.

100 Days

That's 2,400 hours or 144,000 minutes of unlimited access to practice the exact words and language needed to increase your sales effectiveness.

100 Bucks

Gain what took me a lifetime to master for only $1 per day, an investment that's less than daily coffee or a cab ride.





The definitive objection handling program: View, Practice, Win.

Gain access to 100 proven, video-based solutions, created for financial advisors and agents to handle every client objection they're likely to encounter.

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24/7 Easy access at your fingertips
from any web enabled device.

It's all here: the words and techniques you need to improve your skills.

  • VIEW
  • PRACTICE
  • WIN

Real World.

Today’s busy world demands that we use optimal ways to communicate, educate, overcome objections, close, sell and write policies. This is the reality, so optimize your work now. My team has carefully curated the best skills, techniques and methods: our solutions are based on real-world experiences, thousands of transactions, and principles of math and science.

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What's Inside the 100 Ways to Win Program:

  • These video-based solutions are designed to help you handle objections related to general concerns that come from customer worry, confusion, or trust issues:
  • 1. What if I Make The Wrong Choice? Part 1
  • 2. What if I Make The Wrong Choice? Part 2
  • 3. I Don't Wanna Mess This Up
  • 4. I Will Worry About It Later Part 1
  • 5. I Will Worry About It Later Part 2
  • 6. I Don't Need That
  • 7. I Am Not Worried Right Now Part 1
  • 8. I Am Not Worried Right Now Part 2
  • 9. I Don't Know What To Do
  • 10. I Am Just Going To Kill Myself Anyways
  • 11. I Am Too Old
  • 12. My Risk Tolerance Is Too Low
  • 13. My Risk Tolerance Is Too High
  • 14. How Do I Know That You Are The Right Advisor?
  • 15. What If Rates Change?
  • 16. I Don't Understand The Value
  • 17. Money Conversations Make Me Nervous
  • 18. I Think The Market Will Go Up
  • 19. I Don't Trust Small Business
  • 20. I Don't Trust Big Companies
  • 21. You Are Being Too Pushy
  • 22. Your Website Is Outdated & You Look Unprofessional
  • 23. I Only Believe In Guarantees
  • 24. It Sounds Too Good To Be True
  • 25. I Am Moving To A Different State Or Country
  • 26. I Am Moving And Don't Think This Will Work In My New State
  • 27. I Am Going To Die Young
  • 28. I Am Scared My Policy Will Change Later
  • These video-based solutions are designed to help you handle objections related to annuities:
  • 29. I've Heard Annuities Are Bad Part 1
  • 30. I've Heard Annuities Are Bad Part 2
  • 31. I Can't Afford An Annuity
  • 32. I Hate Annuities Part 1
  • 33. I Hate Annuities Part 2
  • 34. I Hate Annuities Part 3
  • 35. I Hate Annuities Part 4
  • 36. I Need To Think About It & Consider The Annuity
  • 37. I'm Too Young For An Annuity
  • 38. I Don't Want To Lose My Liquidity By Purchasing An Annuity
  • These video-based solutions are designed to help you handle objections related to clients with other investments:
  • 39. I Have Other Advisors
  • 40. I Already Have Existing Investments Part 1
  • 41. I Already Have Existing Investments Part 2
  • 42. I Already Have Enough Money Saved
  • 43. My Money Is Tied Up With A Major Purchase
  • 44. I Am Waiting For Taxes To Go Down
  • 45. I Am Going To Invest In The Market
  • 46. I Want To Own A Business Instead
  • 47. I Have A Rich Family Member
  • 48. My Home Has A Lot Of Equity Part 1
  • 49. My Home Has A Lot Of Equity Part 2
  • 50. I Prefer Gold & Precious Metals
  • 51. I Prefer To Stock Up On Supplies Like Guns & Ammo
  • 52. I Prefer Real Estate
  • 53. I Already Have A Pension
  • 54. I Already Have A 401K & IRA
  • 55. I Am Going To Use My Military Pension
  • These video-based solutions are designed to help you get your clients unstuck and move the sales cycle forward:
  • 56. I Need To Research This/Do The Homework Part 1
  • 57. I Need To Research This/Do The Homework Part 2
  • 58. I Need To Think About It, Consider Life Insurance
  • 59. I Need To Think About It In General
  • 60. Just Send Me Some Information
  • 61. I Will Research It On The Internet
  • 62. I Handle My Own Finances
  • 63. I Don't Have Enough Information To Decide
  • 64. My Accountant, Banker, Broker Told Me... Part 1
  • 65. My Accountant, Banker, Broker Told Me... Part 2
  • 66. I Need To Discuss This With My Kids Part 1
  • 67. I Need To Discuss This With My Kids Part 2
  • 68. I Need To Discuss This With My Spouse Part 1
  • 69. I Need To Discuss This With My Spouse Part 2
  • 70. I Am Looking At Different Companies
  • 71. I Want To Shop Around First
  • 72. My Friend Had A Bad Experience
  • These video-based solutions are designed to help you handle objections related to Life Insurance:
  • 73. What If The Insurance Company Goes Bankrupt? Part 1
  • 74. What If The Insurance Company Goes Bankrupt? Part 2
  • 75. I Can't Afford Life Insurance
  • 76. What If The Insurance Company Isn't Around Later?
  • 77. I Don't Trust Insurance Companies Part 1
  • 78. I Don't Trust Insurance Companies Part 2
  • 79. I Don't Trust Insurance Companies Part 3
  • 80. I Already Have A Policy At My/Our Job
  • 81. I Already Have A Policy With Another Carrier
  • 82. I Already Have Term Life Insurance
  • 83. It's Too Late For Me To Buy Life Insurance
  • 84. I'm Too Young For Life Insurance Part 1
  • 85. I'm Too Young For Life Insurance Part 2
  • 86. I Am Too Healthy For Life Insurance
  • 87. I Can't Afford Long-Term Care
  • 88. It's Too Late For Me To Buy Long-Term Care
  • 89. I Will Rely On Medicare
  • These video-based solutions are designed to help you handle objections related to clients with money issues:
  • 90. I Can't Afford The Appointment
  • 91. I Keep All My Money In Cash
  • 92. I Lost My Money In Another Broker
  • 93. I Lost My Money In Another Product
  • 94. I Can't Save That Much
  • 95. I Won't Be Buying Anything Today
  • 96. It's Too Late For Me/Us To Save/Not Enough Savings
  • 97. I Am Going Through A Divorce & Cant Touch My Money
  • 98. I Don't Have Any Money
  • 99. I Haven't Saved Anything
  • 100. My Assets Are Frozen
  • BONUS 1 - I Have Bad Credit
  • BONUS 2 - I Wanna Wait Until Interest Rates Are Higher
  • BONUS 3 - I Have Other Advisors
  • BONUS 4 - That's Why I Have Social Security
  • BONUS 5 - Referral Objections: I Don't Know Anyone Else
  • BONUS 6 - Referral Objections: All My Friends Have Advisors Already
  • BONUS 7 - Referral Objections: I Don't Trust You Yet To Share My Referral
  • BONUS 8 - Referral Objections: I Would Rather Give Your Information To Them

Get it today and win new business right away!

If you are only remotely interested in increasing production, get Tom's client education. If you just show it to your top 5 clients, you will make money!

Louis Prosser, CLU, ChFC, LUTCF - Financial Advisor

If you don't hire Tom, it's your fault-- you're missing out on a multiple of opportunities to enrich your own life, your clients lives, and grow your business the right way - with math, science and a positive energy that is contagious. We will be reaping the enormous financial benefits of his talents for months to come!

Greg Parady - President/CEO Parady Financial Group

Tom is the most knowledgeable person in the area of Annuities in the entire financial services industry today… you always come away eager to spread the word and to help others plan for their retirement with Annuities as the foundation for a sound, guaranteed retirement plan. Tom is THE BEST...EVER!!

John Davidson - Owner Davidson Insurance and Financial Services End

Tom Hegna is one in a million! His understanding of the financial markets combined with dynamic presentation style make him sought after in the financial services industry. Get to know Tom, you won't be disappointed!

Carin Wise - Investment Specialist

The winning words, in the palm of your hand

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